I’ll be honest—when I first heard people talk about “email riches,” I rolled my eyes.
I’d been around long enough to see one overhyped system after another: inboxes full of fancy tools, templates, “one-click riches” that promised six figures if only you’d write a daily haiku and connect it to a funnel builder.
I wasn’t convinced.
And yet… I wanted it to be true.
Emails That Weren’t Opened, Clicked—or Paid Attention To
I remember my first email broadcast. It was more of a heartfelt essay, really. I’d written it like I was Shakespeare composing a letter to a lost lover—metaphors, long winding sentences, not a call to action in sight.
I was proud. Until I saw the results.
Open rate: 9%.
Clicks: 1.
Sales: £0.00.
Even that one click might’ve been me testing the link.
It was humbling. And a little ridiculous. Here I was—someone who’d run professional committees, created complex patient documentation, and even written academic pieces—and yet I couldn’t get anyone to read a simple email.
So I tried again. I read blogs. Watched YouTube videos. Paid for a course that promised “email alchemy.” I bought automation software that required a minor in rocket science.
And after all that?
Still… nothing.
Why I Nearly Gave Up on Email Marketing
It’s a hard thing to admit when you’re supposedly a capable adult, but I was beginning to resent the whole thing. The constant tweaking. The overwhelming dashboards. The monthly bills for tools that didn’t simplify anything—they just created more to fiddle with.
That’s when I stopped for a while. Stepped back. Reflected.
And what I realised is this: email marketing isn’t hard because of the writing. It’s hard because of the overcomplication.
We’re bombarded with tools, templates, countdowns, conditional automations—when really, success comes down to three things:
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Having a list of the right people
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Sending them something useful or interesting
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Telling them what to do next
That’s it.
Then I Found the Lazy Way… and Breathed a Sigh of Relief
I’d seen Nick James around. I knew of him as one of those rare marketers who actually walks the walk—20 years of success, no gimmicks, no guru-style hype. But I’d never bought any of his training before.
Then I decided to subscribe to his program, which comes with a 30 day money back guarantee:
The Lazy Way to Email Riches
I joined out of curiosity, knowing I could use the guarantee. Soon I was nodding along. By the end of the guide, I was laughing out loud—not because it was funny, but because it was so refreshingly simple.
This wasn’t about deep segmentation or AI subject line spinners.
It was about doing less—and doing it smarter.
Here’s what stood out to me:
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No tech headaches – you don’t need expensive software
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No fluff – it gets to the point, fast
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No myths – just actual steps to follow
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Yes, it works – built by someone who earns £1,000s a month from email alone
For the first time, I felt relief about email marketing. That maybe I wasn’t the problem. That maybe the problem was trying to be too clever, too perfect.
Nick’s approach?
Be helpful. Be brief. Be consistent. Make offers.
Lazy? Maybe.
Effective? Absolutely.
How I Use It Now—And Why I Recommend It
These days, I keep it simple.
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I send 2–3 emails a week.
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I use a free tool to build my list.
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I write the way I speak—like I’m talking to a friend.
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I promote just one or two quality products I actually use.
When I follow Nick’s method, my open rates are up, my link clicks are consistent, and people reply to my emails—which never used to happen.
The best part?
I no longer dread writing them. I look forward to it.
If you’ve struggled with email marketing—if it’s been a source of stress, confusion, or burnout—then I can’t recommend this enough.
👉 Try The Lazy Way to Email Riches
It’s free to start. It works. It doesn’t need a masterclass or a funnel map the size of your garden shed.
It’s for people who want to build a list, send good emails, and earn a fair income—without becoming a full-time copywriter or automation wizard.
Parting Thoughts from a Former Email Sceptic
There’s no shame in being a reluctant email marketer. I was one. And now I’m not.
And all it took was stepping back, simplifying, and following a method that understood that most of us don’t want to spend all day inside email dashboards.
So if you’re still stuck fiddling with fancy software or sending out messages that get lost in the ether…
Stop.
Breathe.
Go the lazy way.
👉 Here’s the shortcut
You’ll thank me later. Hands down.
