The Proof of the Pudding: Why Action Beats Theory Every Time

The Proof of the Pudding: Why Action Beats Theory Every Time

They say “the proof of the pudding is in the eating.” And I’ve found that to be true in everything from cricket gear and camping stoves to online affiliate systems.…

Roger 23 July 2025

Affiliate Marketing History Insight Roger's Reflections

Bite the Bullet — Where It Comes From

If you’ve ever been told to “bite the bullet,” you probably weren’t being offered ammunition. More likely, someone was encouraging you to brace yourself and get on with something unpleasant.…

Roger 16 July 2025

History Insight Roger's Reflections Words Worth Knowing

Did You Know Why ‘Hands Down’ Means Absolutely?

Did you know the phrase “hands down”—as in “He won hands down”—comes not from argument, or applause, or anything to do with opinions, but from horse racing? Yes, really. In…

Roger 9 July 2025

History Insight Words Worth Knowing

Once in a Blue Moon – The Curious Story Behind the Phrase

Some sayings are so familiar that we hardly think about them. Once in a blue moon is one of those — a casual way of saying something is rare, unusual,…

Roger 2 July 2025

Roger's Reflections Words Worth Knowing

Let the Cat Out of the Bag – The Curious Origins of a Slippery Secret

As a young lad in Llanbradach, I once saved up my pocket money to buy what I thought was a match programme from a mysterious-looking man at a county cricket…

Roger 25 June 2025

Words Worth Knowing

Where the Word “Deadline” Came From

These days, we all have deadlines.Articles to write. Forms to submit. Emails to send.Even retirement doesn’t entirely free us from them — they just take on new forms (like getting…

Roger 18 June 2025

Words Worth Knowing

The Origin of “A Penny for Your Thoughts”

I was sitting quietly with a cup of tea the other day, not really thinking of anything in particular — or at least, so it seemed. “You’re miles away,” my…

Roger 11 June 2025

Affiliate Marketing Online Marketing Online Product Creation

A Tawdry Tale: How St Audrey Gave Us a Word for Cheap and Nasty

As a lad growing up in the South Wales Valleys I never gave much thought to the words I used — they were just part of the rhythm of the…

Roger 5 June 2025

Affiliate Marketing Words Worth Knowing

Why We Say ‘Barking up the Wrong Tree’ – A Tale of Dogs, Lawmen and Mistakes

We’ve all done it. Chased the wrong lead, accused the wrong person, poured effort into the wrong project. And somewhere along the line, someone leaned back, arms folded, and said…

Roger 30 May 2025