Posted inRoger's Reflections Words Worth Knowing
Bite the Bullet
Some phrases in English have such a punch to them that they instantly conjure up grit, toughness, and endurance. “Bite the bullet” is one of those. It’s a phrase I’ve…
Posted inRoger's Reflections Words Worth Knowing
The Elephant in the Room
We’ve all been there: sitting in a meeting, a committee discussion, even a family gathering — and there it is. A huge, obvious issue nobody wants to mention. Everyone feels…
Posted inAffiliate Marketing Coaching Email Marketing
By the Skin of Your Teeth
I still remember sitting nervously in the exam hall at Grammar School in Caerphilly. Latin paper in front of me, clock ticking, and my mind blank. When the invigilator finally…
🌧️ Raining Cats and Dogs
When I was a boy growing up in the South Wales valleys, we didn’t need a weather app to tell us when the heavens were about to open. Dark skies…
The Rule of Thumb
We all use rough estimates in daily life. Whether it’s guessing the time without looking at a watch, judging a cricket pitch by the bounce of the ball, or sizing…
Posted inRoger's Reflections Words Worth Knowing
Why We Say ‘Bite the Bullet’
There are times in life when you simply have to get on with it. The job isn’t pleasant, but it needs doing. In modern English, we call that moment biting…
Beyond the Pale – A Fence Too Far?
We use it all the time. “That remark was beyond the pale.” But what is a “pale”? And why is going beyond it so frowned upon? I first heard the…
Don’t Look a Gift Horse in the Mouth – And Other Affiliate Mistakes
A Phrase Worth Knowing We’ve all heard it: “Don’t look a gift horse in the mouth.” But where on earth did that come from? And what can it possibly teach…
Posted inAffiliate Marketing Coaching Email Marketing
The Proof of the Pudding: Why Action Beats Theory Every Time
They say “the proof of the pudding is in the eating.” And I’ve found that to be true in everything from cricket gear and camping stoves to online affiliate systems.…
Bite the Bullet — Where It Comes From
If you’ve ever been told to “bite the bullet,” you probably weren’t being offered ammunition. More likely, someone was encouraging you to brace yourself and get on with something unpleasant.…